KJL Building Maintenance
Bathrooms and kitchens · Ipswich, Suffolk
Midwinter Furniture website
Bespoke, handmade furniture for every room, designed and made to order by Brian Midwinter in his workshop at Pulham Market Hall, near Diss. Brian qualified in furniture making with City & Guilds in 1994, spent more than 25 years restoring and making furniture, and opened his own workshop in 2018.
- Pulham Market, near Diss
- midwinterfurniture.com
- 5-star reviewsOn Google and Trustpilot
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What we built for Midwinter Furniture
At a glance
- Business
- Midwinter Furniture
- Trade
- Bespoke furniture maker
- Area
- Pulham Market, near Diss
What we built
- A multi-page website that works perfectly on phones
- A gallery of 34 commissions, filtered by room
- Pages for dining rooms, bedrooms, living rooms and hallways
- What you decide together, from the timber to the finish
- How a commission works, from first sketch to fitting
- Brian’s story, from apprentice in 1994 to his own workshop
- An enquiry form that asks which room the piece is for
- Set up so Google understands what Brian makes and where
What the website needed to do
Every piece Brian makes is made once, for one room, so the work itself is what wins the next commission. People thinking about a fitted wardrobe, an alcove unit or a dining table want to see what he has made, in rooms like theirs, and understand how a commission works before they get in touch. Midwinter Furniture needed its old website rebuilt around the furniture: a gallery that shows the pieces properly, a page for each room, Brian’s story and a simple way to send him an idea.
How we shaped it, in full
How we shaped it
Webfreezee designed the site from the Midwinter logo. Its capitals are set in Cinzel, the face that matches them, on warm charcoal and stone with a gold button, so the timber in the photos keeps its true colour. The home page opens on two finished pieces at full height, a walnut and resin dining table and bookcases round a sitting room, with the headline and Start your piece underneath. A gallery of large photos follows, then six pieces from the workshop, each with its timber and the room it was made for. Dining rooms, bedrooms and dressing rooms, living rooms and halls and boot rooms each have their own page, and the dining page lists the decisions Brian talks through with every customer, from the board for the top to the base and the finish. Five steps explain a commission: a conversation, sketches, a detailed CAD design, swatches and samples, then making, delivery and installation.
A website built around the business
The finished website works perfectly on phones and brings together a gallery of 34 commissions that can be filtered by room, pages for dining tables, bedrooms, living rooms and hallways, kitchens, bathrooms, home offices and repairs and restoration, how a commission works, Brian’s story from apprentice to his own workshop and the timbers he works with, and a contact form that asks which room the piece is for. Call Brian and Start your piece stay at the bottom of every phone screen, and every page is set up so Google understands that this is a bespoke furniture maker near Diss and what he makes.
How we’d build yours
The same four steps every business on this page went through.
- 1
Tell us about your businessFree
A few quick questions: what you do, where you work and what the website should do.
- 2
We design and build itFree
Designed from scratch around your business. We send your first draft within 24 hours.
- 3
You check it overFree
See the real website on your phone and computer, ask for changes and take your time.
- 4
Go live£20 a month
Happy with it? We connect your web address and put it live. Not for you? You don’t have to go live.
Want a website like this? It’s free to build.
We design and build your website for free. You only pay £20 a month once you’re happy and it’s live, and you can add more whenever you like.
- No card details
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- We send your first draft within 24 hours