New Muay Thai Gym Website for Iceni Siam in Norwich

Iceni Siam is a new Muay Thai gym at 82 Hellesdon Park Road in north Norwich. It is coached by Ian Clancy, who has fought in the UK and Thailand and held the British ISKA title. The gym had just opened and had never had a website. Now Iceni Siam has one that tells a nervous beginner everything they need to walk in for their first session.

Here is what we built, with screenshots from the live site, and why each part is there.

Say what it is, where and when, in the first screen

Someone searching for Thai boxing in Norwich wants to know three things: is it near me, when are the classes, and what does it cost? The homepage answers all three before you scroll. "Muay Thai in Norwich" is the headline, Hellesdon Park Road is in the first sentence, and a line underneath gives the class times, the £7 session price and the postcode. Book your first session and Call Ian sit right beside them.

The design is built around the gym's own horse badge: black, white and stone, with real photos of Iceni Siam fighters in the ring.

Where, when and how much, all before the first scroll.

Muay Thai, explained for beginners

Plenty of people in Norwich still call it kickboxing. So the homepage explains what makes Muay Thai different: the art of eight limbs. Fists, elbows, knees and shins each get a photo from a real fight and a sentence on what you will learn, so a beginner knows what a session builds towards.

Boxing gives you two weapons. Muay Thai gives you eight.

A timetable that tells you when the next class is

Classes run Monday, Tuesday, Thursday and Friday evenings from 18:30 and Saturday mornings from 10:00. The timetable shows the whole week at a glance and picks out the next class, so "can I go tonight?" is answered without a message.

Today's class is highlighted, and the rest days are marked.

The classes page explains what a two-hour session looks like, the three ways to train (adult classes, juniors and personal training) and what to bring.

Everything a first-timer needs to know, on one page.

Prices with no small print

Gyms that hide their prices lose people who would happily have paid. Iceni Siam's four prices sit side by side on the homepage: £7 a session, £60 a month, £45 a month for juniors and £35 for an hour of personal training (£45 for two). The prices page explains how paying works.

Turn up, pay, train. No contract.

Meet the coach

Walking into a fight gym for the first time is daunting, so the coach matters. Ian's story is told in full: competing in Thailand at 21, the British ISKA title, a top-five ranking in both Thai boxing and kickboxing, and being picked to represent England at the first World Championships in Thailand.

A real coach with a real record, and his number right there.

From the gym to the ring

A gallery of the squad, belt nights, the World Championships and fight nights shows that this is a real, active gym. The local businesses that sponsor the fighters are thanked by name, and the about page explains the name: the Iceni were Norfolk's own tribe, and Siam is the old name for Thailand.

Real fighters, real fight nights.

Found by people across north Norwich

People search for "Muay Thai near me", so the site has a page for each place the gym draws from: Norwich, Hellesdon, Old Catton, Sprowston, Taverham and Drayton, and Costessey. Each one explains how to get to Hellesdon Park Road from there, with the timetable, prices and local FAQs.

Each local page answers how far it is and how to get there.

Behind the scenes, every page has its own title and description, and the site tells Google that this is a Muay Thai gym in Norwich and exactly where it is. That gives a brand-new gym a sound footing in local search. Rankings still take time, and we won't promise a position.

Built for the phone in your hand

Most people look for a gym on their phone. On a phone, the timetable and prices are easy to read with a thumb, and Book a session stays in reach on every page.

What gyms and clubs can take from this

If you run a gym, a club or a class, Iceni Siam shows what a good website needs:

• Say where you are and when you train in the first screen.
• Put your prices on the page, all of them.
• Explain your sport for people who have never tried it.
• Introduce the coach with their real story.
• Make a page for each nearby area people travel from.

Read the Iceni Siam case study for the full project, or visit the Iceni Siam website and book a session.

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