Tracys Bakes website

A home bakery in Clacton-on-Sea run by Tracy, who many local people know from Tracy’s Café Bistro, baking cakes, brownies, cheesecakes, cookies and celebration cakes to order.

  • Clacton-on-Sea, Essex
  • tracysbakes.co.uk

At a glance

Business
Tracys Bakes
Trade
Home bakery
Area
Clacton-on-Sea, Essex

What we built

  • A multi-page website that works perfectly on phones
  • Pick & Mix page with allergens shown for all twelve bakes
  • A box builder: tap four bakes, add extras, send it to Tracy
  • Full menu with prices, from £2.75 a bake to whole cheesecakes
  • Whole cake, cheesecake and celebration cake pages
  • Order and celebration-cake enquiry forms, collection and delivery details
  • Set up so Google understands what the bakery sells and where
See Tracys Bakes’s live site Read the launch story

What the website needed to do

Tracy posts her weekly specials on Facebook, but a bakery also needs one place where people can see what is always available, what it costs and how to order. She needed a website that made her Pick & Mix offer of any four bakes for £12 easy to understand, showed the allergens for every bake, and turned a hungry visitor in Clacton into an order without a long back-and-forth of messages.

How we shaped it

Webfreezee built a warm pink and black design around the Tracys Bakes logo and photos of Tracy’s real bakes, with Tracy herself in the hero. The Pick & Mix gets its own page, where each of the twelve bakes is shown on its own card with its allergens, followed by a box builder: tap four bakes, add extras at £2.75 each and send the box to Tracy, with the running total kept at the bottom of the phone screen. Whole cakes, cheesecakes and celebration cakes each have their own page, and a short how-to-order page answers the questions about notice, collection, delivery and paying before anyone has to ask.

A website built around the business

The finished website works perfectly on phones and brings together the Pick & Mix and its box builder, a full menu with prices, pages for whole cakes, cheesecakes and celebration cakes, a gallery of Tracy’s bakes, her story from Tracy’s Café Bistro to Tracys Bakes, her food hygiene rating of 5, and order and celebration-cake enquiry forms. A banner on every page points to her weekly specials on Facebook, and every page is set up so Google understands that this is a bakery in Clacton-on-Sea and what it sells.

Real local businesses. Real websites.

Every website is designed from scratch, and every one is live.

How we’d build yours

The same four steps every business on this page went through.

  1. 1

    Tell us about your businessFree

    A few quick questions: what you do, where you work and what the website should do.

  2. 2

    We design and build itFree

    Designed from scratch around your business. We send your first draft within 24 hours.

  3. 3

    You check it overFree

    See the real website on your phone and computer, ask for changes and take your time.

  4. 4

    Go live£20 a month

    Happy with it? We connect your web address and put it live. Not for you? You don’t have to go live.

See how it works

Want a website like this? It’s free to build.

We design and build your website for free. You only pay £20 a month once you’re happy and it’s live, and you can add more whenever you like.

  • No card details
  • No obligation
  • We send your first draft within 24 hours